234314d1c6
Full app with AI campaign creation/copy/creative generation, dashboard, campaign automation engine, Meta OAuth login, and a redesigned landing page. Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
98 lines
3.3 KiB
TypeScript
98 lines
3.3 KiB
TypeScript
// ============================================
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// AI Layer — Performance Strategist
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// ============================================
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import { getAIClient } from './client';
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import type { AccountOverview, CampaignWithInsights } from '@/lib/meta/types';
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export interface StrategicAnalysis {
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summary: string;
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top_performers: string[];
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issues: string[];
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recommendations: string[];
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suggested_actions: SuggestedAction[];
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}
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export interface SuggestedAction {
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campaign_id: string;
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campaign_name: string;
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action: 'pause' | 'increase_budget' | 'reduce_budget' | 'create_variation';
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reason: string;
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priority: 'high' | 'medium' | 'low';
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}
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export async function analyzePerformance(
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overview: AccountOverview,
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campaigns: CampaignWithInsights[]
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): Promise<StrategicAnalysis> {
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const client = getAIClient();
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const campaignSummary = campaigns.map((c) => {
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const leads = c.insights?.actions?.find(
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(a) => a.action_type === 'lead' || a.action_type === 'onsite_conversion.lead_grouped'
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);
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const roas = c.insights?.purchase_roas?.[0];
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return {
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id: c.campaign.id,
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name: c.campaign.name,
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status: c.campaign.status,
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objective: c.campaign.objective,
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daily_budget: `R$${(parseInt(c.campaign.daily_budget || '0', 10) / 100).toFixed(2)}`,
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spend: `R$${parseFloat(c.insights?.spend || '0').toFixed(2)}`,
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ctr: `${parseFloat(c.insights?.ctr || '0').toFixed(2)}%`,
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cpc: `R$${parseFloat(c.insights?.cpc || '0').toFixed(2)}`,
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cpm: `R$${parseFloat(c.insights?.cpm || '0').toFixed(2)}`,
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leads: leads ? parseInt(leads.value, 10) : 0,
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roas: roas ? parseFloat(roas.value).toFixed(2) : '0',
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};
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});
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const response = await client.chat.completions.create({
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model: 'gpt-4o',
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temperature: 0.4,
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response_format: { type: 'json_object' },
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messages: [
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{
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role: 'system',
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content: `Você é um estrategista de mídia paga expert em Facebook Ads.
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Analise os dados de performance e forneça insights acionáveis.
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Retorne um JSON com:
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- "summary": resumo geral da performance em 2-3 frases (pt-BR)
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- "top_performers": array de strings com os nomes das melhores campanhas e por quê
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- "issues": array de strings com problemas identificados
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- "recommendations": array de strings com recomendações estratégicas
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- "suggested_actions": array de objetos com:
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- "campaign_id": ID da campanha
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- "campaign_name": nome
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- "action": "pause" | "increase_budget" | "reduce_budget" | "create_variation"
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- "reason": motivo da sugestão
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- "priority": "high" | "medium" | "low"
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Seja direto, use dados específicos, e foque em ROI.`,
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},
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{
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role: 'user',
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content: `Analise a performance das campanhas:
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OVERVIEW DA CONTA:
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- Gasto Total: R$${overview.total_spend.toFixed(2)}
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- Total Leads: ${overview.total_leads}
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- ROAS Médio: ${overview.total_roas.toFixed(2)}x
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- CTR Médio: ${overview.avg_ctr.toFixed(2)}%
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- CPC Médio: R$${overview.avg_cpc.toFixed(2)}
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- CPM Médio: R$${overview.avg_cpm.toFixed(2)}
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- Campanhas Ativas: ${overview.campaigns_active}
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- Campanhas Pausadas: ${overview.campaigns_paused}
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CAMPANHAS DETALHADAS:
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${JSON.stringify(campaignSummary, null, 2)}`,
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},
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],
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});
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const content = response.choices[0]?.message?.content;
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if (!content) throw new Error('Empty response from AI');
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return JSON.parse(content) as StrategicAnalysis;
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}
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